The Unveiling of GTA IV

Grand Theft Auto IV was announced on May 9, 2006 at Microsoft's E3 press conference. Peter Moore (who was Corporate Vice-President of Microsoft's Interactive Entertainment Business division at the time of the announcement) rolled up the left sleeve of his t-shirt to reveal a GTA4 tattoo on his arm. He announced that GTA 4 would be available on Xbox 360 in 2007, and revealed that Microsoft and Rockstar Games had formed a strategic alliance in order to provide exclusive episodic content for Xbox Live, giving the community ever-expanding gameplay experiences.

The contents of the Grand Theft Auto IV special edition. Take2 Interactive then issued a press release which announced that GTA IV would be released simultaneously for PlayStation 3 and Xbox 360 in October 2007. However, the game was delayed on August 2, 2007, because some elements of the development were proving to be more time-intensive than originally expected. On January 24, 2008, a worldwide release date of April 29, 2008 was announced by Rockstar Games.

It was announced on May 21, 2007, that GTA 4 would be available as a special edition on the same day as the regular edition. It is presented in a customised Grand Theft Auto metal safety deposit box, and includes the game, a limited edition duffel bag, an exclusive keychain, a selected soundtrack CD, and a Grand Theft Auto IV Art Book, featuring never-before-seen production artwork from GTA4.